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Case History

Chocolate Logo Wrapper Bars Used as A Discount Promotion

We received a chocolate logo wrapper bar order from a furniture distributor. We produced 5,000 chocolate bars and sent 250 to each of his outlets. The inside of 247 wrappers contained coupons for 5% off a purchase, two wrapper bars had a coupon for 10% off, and one wrapper bar had a coupon for 20% off.

The furniture distributor advertised that any customers that came in on that given day would not only receive a chocolate bar but, inside was a valuable coupon for a discount on any furniture purchase. All of the stores indicated that they were much busier than usual and reported higher sales on this day than the same day on previous weeks. The client was extremely happy.

Another Happy Customer - a computer company advertised that they were going to be giving away chocolate bars at their trade show booth. If that in itself was not enough to get people to the booth the advertisement indicated that inside one of the wrapper bars was a winning ticket for a free computer. The customer reported much higher traffic at his booth than previous years and he had 30% more qualified leads than the previous year.



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